Who is this Joe the plumber?

Who is this Joe the plumber? Just been watching the 365th day of coverage of the US election - and I reckon it’s sending me crazy.

Reminds me a little of the Don’t Tell Sid adverts the Tories ran when they sold off the gas in the 80s. That seemed to work as people love the common touch. Either that or they knew they were getting a bargain and bought into it just to make a quick buck.

So will people buy in to Joe the plumber? Maybe we should get a teddy bear called Joe the Plumber - could be a big seller if John McCain gets to be president.

Only problem for us is that we don’t deliver to the US and I’m not sure people in the UK could care less who this average Joe is. By the way, we have our very own average Joe - he’s called Joe Bloggs.

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